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Owners 'increasingly interested in alternative pet healthcare' E-mail
Alternative pet healthcare is becoming increasingly popular in the US, a vet has revealed.

Featured in Forbes, Dr Babette Gladstein has made a thriving business from offering acupuncture, chiropractics and prolotherapy - a non-surgical treatment for arthritis.

She also provides more traditional veterinary procedures - in addition to in vitro fertilisation and laser surgeries - but it is alternative medicine that is most in demand.

Dr Gladstein revealed to Forbes that of her $330,000 (£198,000) yearly revenue, some 80 per cent of it comes from the less conventional branch.

She reported that her biggest obstacle to further success was credibility.

The vet aims to fight this by doing pro bono work for the Humane Society of the United States.

Recently, a pet owner revealed what she believed to have been the positive effect of holistic medicine on her cat Casey - which, after being diagnosed with a brain tumour, was expected to never walk again.

Melissa Bartynski described in the Morning Call's My Fuzzy Friend column how her moggy had made a "miraculous" recovery due to what she claimed was chiropractics and acupuncture treatments.

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Written by Chris
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