Our Ethos

Animal Friends Insurance is an ethical pet insurance company that donates large amounts from our own profits to animal charities worldwide each year to help less fortunate animals in desperate need of care, attention, shelter and sometimes just love.

Our aims:

By working with charities and supporting worthy animal welfare projects worldwide, Animal Friends will help improve the lives of animals; combat animal abuse and cruelty; assist in the protection of rare and endangered species; help conserve unique and vital habitats for the benefit of animals and humans alike and assist local communities to protect and value their heritage;

By leading the way with a new business ethic we shall persuade others within the commercial sector to do more to help their communities and/or other causes deserving of care.

Animal Friends was the idea of businesswoman and long term animal lover Elaine Fairfax. Elaine had been brought up in an animal loving family - her grandfather had even received a medal from the RSPCA at the turn of the 20th century for stopping someone beating a horse. Elaine had worked closely with many animal charities in her business life but she wanted to do more to help animals. She decided to use her business skills to raise substantial funds for animal charities through something people need anyway - pet insurance - rather than competing with others for charitable donations. Thus, the unique concept of Animal Friends Insurance was born...

For her foresight and dedication Elaine was named the 2005 NatWest everywoman Businesswoman of the Year, a prestigious and highly competitive Award given to acknowledge the fast growth of Animal Friends Insurance which, in a few short years, has become the largest independent pet insurance provider in the UK.