About Animal Friends Pet Insurance

The Company

Animal Friends Pet Insurance was founded by Elaine Fairfax in 1998 with the sole aim of providing pet insurance as a means to help support animal welfare charities. Elaine had worked closely with many animal charities throughout her life but she wanted to do even more to help animals. Thus, she decided to use her business skills to raise substantial funds for animal charities through something people need; pet insurance.

From meagre beginnings the company has grown to become not only an award-winning business but one of the largest pet insurance providers in the UK (Datamonitor 2013). Currently in our 16th year, we have over 400,000 policyholders and offer cover for cats, dogs and horses (including rider insurance) with a range of different types of policy available.

Animal Welfare

Our business is built upon the foundation and core of our ethos; by providing a wide range of comprehensive pet insurance policies we are able to donate and support hundreds (297) of animal welfare charities across the UK and worldwide, meaning that the total amount of money we have donated to date is £1,749,188.

Dedication and Excellence

Here at Animal Friends Pet Insurance we are committed to providing the best pet insurance service we can and as a result we have received many accolades recognising such a service:

  • Our exceptional claims processes led to us being awarded the 2013 ‘Outstanding Broker Claims Team of the Year’ at the Insurance Times Claims Excellence Awards, taking into account claims team from all walks of the insurance industry, not just pet insurance.
  • We were also named ‘Pet Insurance Provider of the Year’ at the 2014 ConsumerMoneyFacts Awards.
  • Received a ‘Commendation’ for our level of customer service at the same awards.
  • A 5-star rating from Defaqto for our ‘Prestige‘ pet insurance policy.

“Animal Friends has been built from my genuine desire to use business to help animal charities. Animal Friends has bred a fantastic team spirit and a unique workplace atmosphere that every visitor remarks on. For the business it means an exceptional level of dedication and care by the staff which runs through each and every department.”

Elaine Fairfax, Managing Director and Founder